Strategically placing a billboard can be one of the more effective ways to gain customers and popularity for a company that is trying to grow. Areas where there are high traffic volumes tend to be the common ground where you would find a billboard placed. Recently, a new billboard was installed in Meriden, CT, where Colony Street intersects with I-691. Since Colony Street runs underneath the interstate, this placement gives the billboard a more eye level view for commuters on I-691. Meridian has a population of roughly 61,000 people and is the halfway point between New Haven and Hartford, CT. The well-traversed area makes it the perfect spot for the newly installed billboard, assuring that it will be seen by thousands of drivers daily due its proximity to I-691 and the I-91 interchange, which is the main thoroughfare for commuting to New York City.  

Ultra-Lum Services, LLC, the leader in billboard installation across the Northwestern United States, has overseen the installation of the billboard and has been servicing the Outdoor Billboard Industry since 1998 with service areas in Connecticut, Massachusetts, Rhode Island, New Jersey, New Hampshire, and Pennsylvania. For this particular project, they opted to once again partner with International Construction Equipment, Inc. (ICE®). The equipment being used to drive the foundation for this billboard was an ICE® 44B Vibratory Hammer paired with an ICE® 580T Power Unit, chosen for its 165-ton driving force. 

Once the 48" (in) by 52' (ft) cylindrical caisson foundation was installed, the billboard then rests on top, allowing for many years of advertising space. 

Upon completion, this will be Ultra Lum Services, LLC and International Construction Equipment, Inc (ICE®)'s 38th billboard installation together! According to the Arbitron National In-Car study, 71% of people consciously look at billboards while driving and 58% of viewers physically went to the event or business after seeing the billboard advertisement. With stats like these, billboards are not going anywhere soon. Bravo, Ultra- Lum Ultra - Lum Services, LLC! ICE® is proud to have provided the equipment for another successful billboard fitting. We look forward to our continued partnership and applaud you for your dedication and success. 

Media Contact-        
Pollyanna Cunningham, MA, MBA        
Vice President  
 ICE® - International Construction Equipment, Inc     
 The Hose Company    
 Office - 704-821-8200        
 Email - marketing@iceusa.com  / info@hydraulichose.com