In the historic town of Stratford, CT named after Stratford-upon-Avon in England, the birthplace of William Shakespeare, Ultra-Lum and International Construction Equipment, Inc. (ICE®) recently marked their 42nd billboard project together. Ultra-Lum, renowned for their expertise in erecting new billboard structures, has been a stalwart in the outdoor billboard industry since 1998 and boasts a significant presence in New England. 

As with any billboard, a deep and strong foundation is paramount. For this project, they employed the dependable ICE® 44 Vibratory Driver/Extractor from International Construction Equipment, Inc. (ICE®). The machine's powerful vibrations drove the steel caisson deep into the ground, ensuring a robust base for the towering structure. The flexible hoses used on the ICE® 44 facilitate efficient power transmission and contribute to the machine's overall performance and durability. 

What distinguished this billboard were the innovative "fins" designed by the Ultra-Lum team. Fins placed at the base of the caisson in the ground, provide additional support. These fins keep the billboard from rotating or moving in areas with high winds. These fins were meticulously crafted to enhance the billboard's structural stability. By incorporating fins, billboard installations achieve superior durability, making them a vital component in the advertising industry. 

This successful installation is a testament to the seamless collaboration between Ultra-Lum and ICE®, showcasing engineering excellence and teamwork. Amazing work to the entire Ultra-Lum Team! The partnership between Ultra-Lum and International Construction Equipment, Inc. (ICE®) has once again proven its strength and synergy to create yet another stunning and functional billboard.  

Here's to many more successful projects and enduring partnerships!