Worcester, Massachusetts recently welcomed a new addition to its skyline; a striking billboard now standing tall along Interstate 290. Positioned at a prime location near key junctions like I-90, I-395, and U.S. Highway 20, the billboard is expected to capture the attention of thousands of daily commuters traveling to and from the city. I-290's L-shaped path that runs north into Worcester and turns east toward I-495 in Marlborough, making it a high-visibility corridor for advertising. 

In today's digital age, it's easy for small businesses to rely solely on social media for promotion. But out-of-home (OOH) advertising like billboards continues to prove its value. Studies show that 52% of people notice billboard ads, 57% go on to visit the advertiser's website or store, and an impressive 93% make a purchase. 

This particular 60" x 52' billboard was installed by Ultra-Lum Services, LLC; a trusted name in billboard construction since 1998, servicing states like Massachusetts, New Jersey, and Rhode Island. The project marks their 39th successful collaboration with International Construction Equipment, Inc. (ICE®). 

After careful coordination with the ICE® Sales and Service Team, Ultra-Lum selected the ICE® 44B Vibratory Hammer, paired with two ICE® Model 105 Clamps and the ICE® 595H Power Unit, to drive the caisson-style pile efficiently into the ground. It's partnerships like this that demonstrate the power of experience and precision in delivering standout outdoor installations. 

ICE® is proud to have played a part in another impactful advertising build and extends heartfelt congratulations to the Ultra-Lum team for their outstanding work. Here's to number 40: coming soon to a skyline near you!