Worcester, Massachusetts just recently had a brand-new billboard installed along Interstate 290. The newly installed billboard will be seen by thousands of motorists traveling to and from Worcester with major junctions such as Interstate 90, I-395 and US Highway 20. I-290 follows an L-shaped route with the western half running north into Worcester and then turns east towards I-495 in Marlborough. As social media continues to grow, it's easy for small businesses to think it's the best place for them to advertise. However, billboard advertising has been proven to be a highly effective format for reaching consumer audiences. 

Ultra-Lum Services, LLC who has been servicing the billboard industry since 1998 in states such as Massachusetts, New jersey, Rhode Island and more, installed the 60" x 52' out of house (OOH) style advertisement. Ultra- Lum partnered up with International Construction Equipment, Inc (ICE®) for their 39th billboard installation together! After discussing with the ICE® sales and service team, both parties decided that an ICE® 44B Vibratory Hammer along with two model 105 clamps and a 595H Power Unit would be the perfect tools to drive a Caisson style pile into the ground. 

It has been proven that billboards do work. 52% of people that pass a billboard advertisement notice it, which leads to 57% of them immediately visiting the company's website or store and approximately 93% of consumers making a purchase. International Construction Equipment, Inc (ICE®) was extremely pleased to be a part of another successful billboard installation and applauds Ultra-Lum Services, LLC for doing such fantastic work. We can't wait for billboard number 40! 

Learn More about the ICE® 44B 

Media Contact-              
Pollyanna Cunningham, MA, MBA             
Vice President Marketing, Brand and Media Relations 
Vice President IT and IT Comm         
ICE® - International Construction Equipment, Inc              
Office - 704-821-8200          Email - marketing@iceusa.com